Nic Salt social audit — for low budget
Nic Salt sits in a crowded price band, and the cheapest quote on the sheet is rarely the cheapest unit on your shelf. Everything below is built around reorder rate, defect rate and cash conversion rather than headline unit price.
Published 22 September 2026 · VapeWholesaleHub · Reading time 8 min
After-sales, replacements and reorders
A nic salt programme only works when three numbers agree: your shelf price, your reorder cycle and your defect tolerance. Change one and the plan moves. We build assortments around those three and we say so up front rather than after the invoice.
We keep the specification sheet for every order on file. Two years later, when a customer asks whether a pod is compatible, the answer is a lookup rather than a guess.
The replacement policy is deliberately simple: report within seven days of delivery with photos and the batch code, and we replace or credit at the next shipment. We do not argue about a defect we can see in a photograph.
What we test before a carton is sealed
Battery safety is not a marketing line. Cells are matched by capacity and internal resistance before assembly, charging boards are checked for cut-off voltage, and any unit that fails the cut-off test never reaches packing.
A 0.5 percent defect rate sounds excellent until it lands on a 600 unit order and you are handling three returns in a week. We quote realistic rates per category and we credit in advance for the known failure modes.
How the price is actually built
Custom printing raises the unit price and lowers the marketing cost. For wholesale buyers the break-even is usually reached on the second or third repeat order, not the first, so we quote both branded and neutral options.
Unit price breaks usually land at 500, 1000 and 2000 pieces. Between those steps the cost curve flattens, which is why pushing a 200 unit order to 500 often costs less per unit than buyers expect.
- Artwork proof plus physical dummy for custom packaging
- Private label files archived for future rebrands
- Specification locked in writing before production starts
- Named account contact who has handled the product
- Consolidated or split shipping, quoted both ways
- Reference sample retained from every batch
Assortment planning without the guesswork
Factory capacity matters more than factory size. A line that can hold a tolerance across 5,000 units is worth more than a showroom that can produce 50,000 on paper. We qualify capacity by running a repeat order and measuring the drift.
We source nic salt e-liquids from a small group of factories we have worked with for years. That means a specification can be held across repeat orders instead of being re-qualified from scratch every quarter. Consistency is a boring selling point and it is also the entire game.
Specification summary
| Volume | 20 ml |
| Strength | 10 mg/ml |
| Base ratio | 60/40 PG-VG |
| Flavour range | 16 profiles |
| Closure | Tamper evident |
| Bottle | Glass |
| Minimum order | 300 units per SKU, mixed cartons allowed |
| Lead time | 25 working days after artwork approval |
We would rather lose an order at quotation stage than explain a mismatch after delivery, which is why the specification conversation comes before the price conversation.
Frequently asked
How do you handle repeat orders?
The specification is held on file against your account, so a reorder is a reference rather than a new brief. We recommend a standing schedule with a fixed weekly cut-off so stock lands before the shelf empties.
Can we order samples before committing?
Yes. Sample orders are shipped by air express and the cost is credited against your first production order above 500 units. We would rather you handle the sample than approve a specification from a photograph.
Do you support private label?
We do. Send your artwork or your brand direction and we will return a digital proof, then a physical dummy for colour approval. Packaging files stay on record so a rebrand later is a file update rather than a redesign.
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