Nic Salt shelf presentation — a strategy
A nic salt programme only works when three numbers agree: your shelf price, your reorder cycle and your defect tolerance. Change one and the plan moves. We build assortments around those three and we say so up front rather than after the invoice.
Published 18 January 2026 · VapeWholesaleHub · Reading time 6 min
Reading a quotation properly
Nic Salt sits in a crowded price band, and the cheapest quote on the sheet is rarely the cheapest unit on your shelf. Everything below is built around reorder rate, defect rate and cash conversion rather than headline unit price.
Currency moves more than most buyers expect over a twelve month supply plan. We quote in USD and hold the price for 30 days from confirmation so your margin calculation is not guesswork.
Freight is quoted separately and honestly. Bundling it into the unit price looks tidy and hides the one line that changes most often between shipments.
Compliance without the last-minute scramble
Artwork approval is a two stage process: a digital proof for text and layout, then a physical dummy for colour and finish. Skipping the dummy is the single most common cause of a reprint.
If you sell into a market that requires child-resistant packaging, say so at quotation stage. Retrofitting a CR closure onto a finished bottle design usually means a new mould and a four week delay.
Choosing the core line
Most wholesale buyers arrive with a spreadsheet and leave with too many SKUs. The fix is not a bigger catalogue, it is a narrower core. We normally propose three tiers: a volume line that carries the shelf, a step-up line that lifts basket value, and one trial SKU that tells you what to order next season.
Sourcing trips still matter for volume buyers. Seeing the line, the ageing room and the packing station tells you in an hour what six emails cannot. We host visits by appointment and we do not stage them.
- Artwork proof plus physical dummy for custom packaging
- Batch codes traceable from carton back to production date
- Seven-day defect reporting with replace-or-credit
- Mixed SKU cartons to spread first-order risk
- Named account contact who has handled the product
- Specification locked in writing before production starts
Lead times, freight and landed cost
For repeat buyers we hold a shipping schedule rather than shipping on request. A fixed weekly cut-off means your reorder lands before the shelf empties instead of after.
If you dropship, we can label cartons to your format and omit our documentation from the outer box. It is a small operational detail that decides whether your customer sees a supplier or a partner.
Specification summary
| Volume | 20 ml |
| Strength | 35 mg/ml |
| Base ratio | 50/50 PG-VG |
| Flavour range | 16 profiles |
| Closure | Tamper evident |
| Bottle | Glass |
| Minimum order | 100 units per SKU, mixed cartons allowed |
| Lead time | 30 working days after artwork approval |
The detail above is what we hold ourselves to on every shipment, including the small ones. It is also the list we will walk through with you before the first order.
Frequently asked
How do you handle repeat orders?
The specification is held on file against your account, so a reorder is a reference rather than a new brief. We recommend a standing schedule with a fixed weekly cut-off so stock lands before the shelf empties.
What happens if part of the order is defective?
Report within seven days with photos and the batch code. Confirmed defects are replaced or credited on the next shipment. The failure is logged by mode and batch, and reviewed monthly with the factory.
How long does production take?
Around 30 working days after artwork approval for stock configurations, plus transit. Custom runs add roughly a week for tooling and a physical dummy. We confirm the date in writing on the order acknowledgement.
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