Nic Salt photography for distributors

Getting the carton there intact

This page is for wholesale buyers who want a working answer on specification, price and lead time before they commit a purchase order. We have written the detail down so nobody has to sit through a sales call to extract it.

Documentation travels with the goods: commercial invoice, packing list, and the certificate set for your market. We send a scanned copy before dispatch so your broker can clear the file in advance.

Freight on nic salt e-liquids is driven by volume more than weight. Cartons are designed to hit a clean pallet count, which is why a slightly denser pack can cut your landed cost by more than a discount on the unit price ever would.

Support that answers the question

For private label accounts we hold the artwork files and the approval record. Rebranding a line eighteen months later is then a file update instead of a redesign.

We keep the specification sheet for every order on file. Two years later, when a customer asks whether a pod is compatible, the answer is a lookup rather than a guess.

Assortment planning without the guesswork

Colour range is where assortments quietly die. Six finishes look impressive in a brochure and disastrous on a shelf with 40 cm of space. We recommend two finishes per core SKU and let the trial line carry the novelty.

Most wholesale buyers arrive with a spreadsheet and leave with too many SKUs. The fix is not a bigger catalogue, it is a narrower core. We normally propose three tiers: a volume line that carries the shelf, a step-up line that lifts basket value, and one trial SKU that tells you what to order next season.

• Document pack prepared per destination market
• Cartons drop-tested and pallet-counted for clean freight
• Seven-day defect reporting with replace-or-credit
• Mixed SKU cartons to spread first-order risk
• Specification locked in writing before production starts
• Reference sample retained from every batch

Where defects actually come from

Flavour drift between batches is the quiet killer of repeat orders. We retain a sealed reference sample from every run so a complaint six weeks later can be compared against what actually left the building.

Leak complaints almost always trace back to one of three things: an over-torqued centre post, a seal that sat in a hot container, or a fill volume pushed past the design limit. We cap fill volume slightly below maximum for exactly that reason.

Specification summary

The detail above is what we hold ourselves to on every shipment, including the small ones. It is also the list we will walk through with you before the first order.

Frequently asked

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