Nic Salt packaging workbook guide

Choosing the core line

We work with wholesale buyers who order between a few hundred and a few thousand units at a time, and we treat both ends the same way: a written specification, a sample you approve, and a production run that matches the sample.

Most wholesale buyers arrive with a spreadsheet and leave with too many SKUs. The fix is not a bigger catalogue, it is a narrower core. We normally propose three tiers: a volume line that carries the shelf, a step-up line that lifts basket value, and one trial SKU that tells you what to order next season.

Colour range is where assortments quietly die. Six finishes look impressive in a brochure and disastrous on a shelf with 40 cm of space. We recommend two finishes per core SKU and let the trial line carry the novelty.

Shipping without surprises

Documentation travels with the goods: commercial invoice, packing list, and the certificate set for your market. We send a scanned copy before dispatch so your broker can clear the file in advance.

We ship from Shenzhen and Guangzhou: air express for samples and part loads, sea freight for volume. Typical production lead time is 20 working days after artwork approval, plus transit. We quote both routes so you can see the trade-off instead of guessing at it.

Keeping the second shipment identical

For private label accounts we hold the artwork files and the approval record. Rebranding a line eighteen months later is then a file update instead of a redesign.

Every account gets a named contact who has actually seen the product. Being passed between three people to answer one question about a coil resistance is the fastest way to lose a buyer, so we do not organise support that way.

• Cartons drop-tested and pallet-counted for clean freight
• Reference sample retained from every batch
• Document pack prepared per destination market
• Private label files archived for future rebrands
• Standing reorder schedule with a fixed cut-off
• Seven-day defect reporting with replace-or-credit

What we test before a carton is sealed

Leak complaints almost always trace back to one of three things: an over-torqued centre post, a seal that sat in a hot container, or a fill volume pushed past the design limit. We cap fill volume slightly below maximum for exactly that reason.

Flavour drift between batches is the quiet killer of repeat orders. We retain a sealed reference sample from every run so a complaint six weeks later can be compared against what actually left the building.

Specification summary

The detail above is what we hold ourselves to on every shipment, including the small ones. It is also the list we will walk through with you before the first order.

Frequently asked

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