Nic Salt margin and resale math primer
There is no shortage of suppliers quoting nic salt. The scarce thing is a supplier who will tell you which SKU to drop. We have been shipping nic salt e-liquids long enough to know that the honest answer is usually a shorter list, and that is the answer we give.
Published 18 December 2025 · VapeWholesaleHub · Reading time 5 min
Compliance without the last-minute scramble
A nic salt programme only works when three numbers agree: your shelf price, your reorder cycle and your defect tolerance. Change one and the plan moves. We build assortments around those three and we say so up front rather than after the invoice.
Artwork approval is a two stage process: a digital proof for text and layout, then a physical dummy for colour and finish. Skipping the dummy is the single most common cause of a reprint.
Labels are where good orders go wrong. Nicotine warnings, child-resistant closures, batch coding and market-specific text all have to be correct before the pallet leaves. We prepare test reports, declaration of conformity and safety data sheets for each shipment and we ask for your destination list early so artwork matches the market.
Unit price versus landed cost
We publish a realistic band of 1.54 to 4.50 per unit for standard configurations at 50 units. Below that band you are buying a lighter specification; above it you are paying for finish, packaging or a smaller run.
Custom printing raises the unit price and lowers the marketing cost. For wholesale buyers the break-even is usually reached on the second or third repeat order, not the first, so we quote both branded and neutral options.
Where defects actually come from
Cosmetic grading is written down, not argued about. Minor scuffs inside the tolerance band are accepted; anything that would make a customer put the unit back on the shelf is rejected. Your staff should never have to explain a finish defect to a paying customer.
A 0.5 percent defect rate sounds excellent until it lands on a 600 unit order and you are handling three returns in a week. We quote realistic rates per category and we credit in advance for the known failure modes.
- Artwork proof plus physical dummy for custom packaging
- Cartons drop-tested and pallet-counted for clean freight
- Mixed SKU cartons to spread first-order risk
- Batch codes traceable from carton back to production date
- Named account contact who has handled the product
- Consolidated or split shipping, quoted both ways
Shipping without surprises
We ship from Shenzhen and Guangzhou: air express for samples and part loads, sea freight for volume. Typical production lead time is 15 working days after artwork approval, plus transit. We quote both routes so you can see the trade-off instead of guessing at it.
Documentation travels with the goods: commercial invoice, packing list, and the certificate set for your market. We send a scanned copy before dispatch so your broker can clear the file in advance.
Specification summary
| Volume | 10 ml |
| Strength | 20 mg/ml |
| Base ratio | 60/40 PG-VG |
| Flavour range | 28 profiles |
| Closure | Child resistant |
| Bottle | Glass |
| Minimum order | 300 units per SKU, mixed cartons allowed |
| Lead time | 30 working days after artwork approval |
The detail above is what we hold ourselves to on every shipment, including the small ones. It is also the list we will walk through with you before the first order.
Frequently asked
What documents come with a shipment?
Commercial invoice, packing list, and the certificate pack for your market: test reports, declaration of conformity and safety data sheets. We send scans before dispatch so your broker can pre-clear the file.
Can we order samples before committing?
Yes. Sample orders are shipped by air express and the cost is credited against your first production order above 50 units. We would rather you handle the sample than approve a specification from a photograph.
Can you ship to multiple locations?
Yes. Split shipments are quoted separately because consolidation and splitting price differently. Tell us the destination list at quotation stage and we will show both options.
Related reading
Need a quotation on nic salt e-liquids?
Send destination market, target price and quantity. Same-day reply on working days.
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