Nic Salt counterfeit avoidance — a primer

Getting the carton there intact

We ship nic salt e-liquids to distributors, chain buyers and independent shops. What follows is the material we normally cover in a first conversation: what we hold in stock, how we test it, how it ships, and what happens when a carton arrives damaged.

Damage in transit is nearly always a packing decision, not bad luck. Double-walled cartons, internal dividers and a drop-tested configuration cost a little more and save the argument at the other end.

Documentation travels with the goods: commercial invoice, packing list, and the certificate set for your market. We send a scanned copy before dispatch so your broker can clear the file in advance.

How we structure a first order

Colour range is where assortments quietly die. Six finishes look impressive in a brochure and disastrous on a shelf with 40 cm of space. We recommend two finishes per core SKU and let the trial line carry the novelty.

Most wholesale buyers arrive with a spreadsheet and leave with too many SKUs. The fix is not a bigger catalogue, it is a narrower core. We normally propose three tiers: a volume line that carries the shelf, a step-up line that lifts basket value, and one trial SKU that tells you what to order next season.

How the price is actually built

We publish a realistic band of 1.55 to 4.43 per unit for standard configurations at 240 units. Below that band you are buying a lighter specification; above it you are paying for finish, packaging or a smaller run.

Unit price breaks usually land at 240, 600 and 1200 pieces. Between those steps the cost curve flattens, which is why pushing a 200 unit order to 500 often costs less per unit than buyers expect.

• Mixed SKU cartons to spread first-order risk
• Reference sample retained from every batch
• Seven-day defect reporting with replace-or-credit
• Batch codes traceable from carton back to production date
• Specification locked in writing before production starts
• Artwork proof plus physical dummy for custom packaging

Support that answers the question

For private label accounts we hold the artwork files and the approval record. Rebranding a line eighteen months later is then a file update instead of a redesign.

We keep the specification sheet for every order on file. Two years later, when a customer asks whether a pod is compatible, the answer is a lookup rather than a guess.

Specification summary

We would rather lose an order at quotation stage than explain a mismatch after delivery, which is why the specification conversation comes before the price conversation.

Frequently asked

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