Nic Salt capacity for new brands guide

Building an assortment that actually turns

This page is for wholesale buyers who want a working answer on specification, price and lead time before they commit a purchase order. We have written the detail down so nobody has to sit through a sales call to extract it.

The first question we ask is not what you want to spend. It is what your customer already buys. Answer that and the nic salt list writes itself; skip it and you end up with a pallet of stock that photographs well and sells badly.

Colour range is where assortments quietly die. Six finishes look impressive in a brochure and disastrous on a shelf with 40 cm of space. We recommend two finishes per core SKU and let the trial line carry the novelty.

The reorder is the real test

The replacement policy is deliberately simple: report within seven days of delivery with photos and the batch code, and we replace or credit at the next shipment. We do not argue about a defect we can see in a photograph.

For private label accounts we hold the artwork files and the approval record. Rebranding a line eighteen months later is then a file update instead of a redesign.

The checks behind every shipment

9 separate checks run before a carton is sealed: electrical, mechanical, leak, finish and packaging. Anything outside tolerance is quarantined the same day and reported to you, rather than shipped with a hope and a discount.

We photograph the packing station during production for volume orders. It is a small thing, but it settles most arguments about what was actually in the carton before it was sealed.

• Consolidated or split shipping, quoted both ways
• Artwork proof plus physical dummy for custom packaging
• Batch codes traceable from carton back to production date
• Private label files archived for future rebrands
• Mixed SKU cartons to spread first-order risk
• Cartons drop-tested and pallet-counted for clean freight

Compliance without the last-minute scramble

Labels are where good orders go wrong. Nicotine warnings, child-resistant closures, batch coding and market-specific text all have to be correct before the pallet leaves. We prepare test reports, declaration of conformity and safety data sheets for each shipment and we ask for your destination list early so artwork matches the market.

Artwork approval is a two stage process: a digital proof for text and layout, then a physical dummy for colour and finish. Skipping the dummy is the single most common cause of a reprint.

Specification summary

The detail above is what we hold ourselves to on every shipment, including the small ones. It is also the list we will walk through with you before the first order.

Frequently asked

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