Choosing Nic Salt photography playbook
A nic salt programme only works when three numbers agree: your shelf price, your reorder cycle and your defect tolerance. Change one and the plan moves. We build assortments around those three and we say so up front rather than after the invoice.
Published 06 May 2025 · VapeWholesaleHub · Reading time 9 min
How we structure a first order
Nic Salt is a specification decision before it is a price decision. Get the resistance, the capacity and the packaging right and the price conversation becomes short. Get them wrong and no discount will rescue the order.
Colour range is where assortments quietly die. Six finishes look impressive in a brochure and disastrous on a shelf with 40 cm of space. We recommend two finishes per core SKU and let the trial line carry the novelty.
Sourcing trips still matter for volume buyers. Seeing the line, the ageing room and the packing station tells you in an hour what six emails cannot. We host visits by appointment and we do not stage them.
After-sales, replacements and reorders
For private label accounts we hold the artwork files and the approval record. Rebranding a line eighteen months later is then a file update instead of a redesign.
The replacement policy is deliberately simple: report within seven days of delivery with photos and the batch code, and we replace or credit at the next shipment. We do not argue about a defect we can see in a photograph.
What we test before a carton is sealed
Flavour drift between batches is the quiet killer of repeat orders. We retain a sealed reference sample from every run so a complaint six weeks later can be compared against what actually left the building.
Battery safety is not a marketing line. Cells are matched by capacity and internal resistance before assembly, charging boards are checked for cut-off voltage, and any unit that fails the cut-off test never reaches packing.
- Batch codes traceable from carton back to production date
- Private label files archived for future rebrands
- Specification locked in writing before production starts
- Standing reorder schedule with a fixed cut-off
- Consolidated or split shipping, quoted both ways
- Artwork proof plus physical dummy for custom packaging
Merchandising a small range well
Photography matters for online listings. Shoot on a neutral background with the device at a slight angle, show the pack alongside the unit, and keep the same framing across the range so the grid reads as a family.
Staff knowledge converts better than any poster. If your team can explain the difference between two coils in one sentence, the step-up SKU sells itself.
Specification summary
| Volume | 30 ml |
| Strength | 35 mg/ml |
| Base ratio | 60/40 PG-VG |
| Flavour range | 16 profiles |
| Closure | Tamper evident |
| Bottle | Glass |
| Minimum order | 50 units per SKU, mixed cartons allowed |
| Lead time | 22 working days after artwork approval |
None of this is complicated. It is just written down, which is more than most buyers get before they wire a deposit.
Frequently asked
How long does production take?
Around 25 working days after artwork approval for stock configurations, plus transit. Custom runs add roughly a week for tooling and a physical dummy. We confirm the date in writing on the order acknowledgement.
What happens if part of the order is defective?
Report within seven days with photos and the batch code. Confirmed defects are replaced or credited on the next shipment. The failure is logged by mode and batch, and reviewed monthly with the factory.
Do you support private label?
We do. Send your artwork or your brand direction and we will return a digital proof, then a physical dummy for colour approval. Packaging files stay on record so a rebrand later is a file update rather than a redesign.
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